About Us

‘Green Era Recyclers’ are electrical and electronic waste (E Waste) recyclers turned up in Coimbatore. We are the young entrepreneurs environed with the keen idea of environmental protection through proper waste management. We determined about the necessity of sound E waste management. We are having a substantial environmental background which can be utile for our green goal.

Why Green Era?

The current situation of our environment is becoming unsafe due to abrupt increase in pollution. Of all kinds of pollution, E waste is contributing more than 70% of the environmental pollution. The rapid accrual of E waste is signalling a baleful warning for the environment.

Green era is an E waste recycler prone to build a healthy environment by proper E waste management. We tend to move forward with the goal of uprooting the entire E waste accumulation in the city. Majority of the people are unaware about the danger of poor E waste handling. Either they are going along with waste accumulation or they are forced to hand it over to the informal sector. So here we are efficiently collecting the E waste from domestic as well as from industrial sector and then we carry it on for the further recycling in a proper way.

What is E waste?

‘E-waste’ means electrical and electronic equipment, whole or in part discarded as waste by the consumer or bulk consumer as well as rejects from manufacturing, refurbishment and repair processes. Any kind of electronic and electrical equipment that are obsolete or unwanted can be considered as E waste. E wastes from the consumers are amassing day by day. One of the major factors is the advancement in the IT sector for efficient electronics.

India E waste generation accounts for about 2, 00,000 tons of which only 10% is recycled. E waste comprises about 5% of municipal solid waste.

Effects of E waste and need for recycling

E-cycle-infographic (1)

E waste contains hazardous compounds such as Nickel, Cadmium, Beryllium, Lead, Tin, Iron, Sulphur, Phosphorous, Arsenic etc. If these are discarded improperly it drives to severe environmental degradation and it conduces to health hazards. The direct disposing and burning of E waste in open areas affects human and environment adversely.

E wastes contribute a good deal in soil pollution. E wastes can cause the toxic leachate leach through the soil and contaminate the ground water as well as soil. Exposure to these toxic substances damages the nervous system, kidney, bones, reproductive and endocrine system and some of them are carcinogenic and neurotoxic. This is why E waste is considered as much more harmful than municipal solid waste.

The government authorized E waste recyclers are much more efficient than the scrap dealers in handling the E waste. Improper handling of these toxic contents can be lethal and cause severe environmental pollution.

We have to foresee the adverse effect and act accordingly.


The Ministry of Environment and Forest (MoEF) of India formed a legal liability for reducing and recycling electronic waste with producers for the first time under the E-waste (Management and Handling) Rules 2011. This rule has fused with Environment Protection Act and it came in to effect from May 1, 2012.

The E waste management rule which has been amended from October 1, 2016 is likely to help recycle more e wastes.

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